BFCM Resource Hub

Get ready for the biggest sale of the season with free reports, webinars, case studies, and more. New resources added every week — register below to get notified as soon as they're released.
templates, checklists, and insights

Resources

Download free resources created to help you do more with less. Whether you're leveraging the power of human behavior, artificial intelligence, industry benchmarks, or your existing tech stack, we've got you covered.

PostPilot's BFCM Automation Playbook

Tap into automation strategies from Stamped, PostPilot, Klaviyo, Smile.io, dash.fi, Tie, Triple Whale, Firework, Skio, ShipBob, and Lilo Social to drive more retention and save more time this holiday season.
Download now

Customer Psychology Guide

Behind every click, purchase, and action, there’s one element we often overlook: human instinct. Tap into 16 different customer psychology principles with over 50 marketing tactics you can implement before BFCM.
Download now
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BFCM Retention Toolkit

Don't rely on discounts alone to drive sales this holiday season. Discover 12 retention plays that turn first-time shoppers into loyal customers who drive profitable repeat revenue all year long.
Download now
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AI in Ecommerce Resource Hub

Learn the fundamentals of how to leverage AI in ecommerce, from how it actually works to what not to do, and get access to resources like use cases, prompt templates, free courses, and more.
Coming soon
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Email Analyzer Tool

Optimize your holiday email campaigns — or any email you'd like — with our AI-built email analyzer tool. Just upload your email screenshot and get a list of recommendations and quick fixes to boost your conversion rates.
Coming soon
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Post-BFCM Retention Scorecard

Measure what matters with our self-assessment tool, designed to help you track and analyze your retention strategies for bringing your first-time holiday customers back again and again.
Coming soon
use cases, tactics, and Q&A

Webinars

Join us live for partner webinars focused on helping you solve your biggest roadblocks and make the most of the holiday season. Can't make it? Register anyway, submit your questions, and we'll share the replay afterward.
tuesday, september 23rd | 1 PM ET
Fractures in the Funnel: Tactics for Optimizing Your Store Before BFCM
Most brands treat conversion rate optimization like a checklist instead of a conversation. Join us to learn quick wins and long-term strategies that reduce friction and separate good stores from great ones.
Watch the recording
wednesday, october 8th | 1 PM ET
DTC Retention Strategies for Your Biggest (and Easiest) BFCM Ever
Too often, brands acquire hundreds of new customers during the biggest sale of the year, only to lose them just a few weeks later. Learn how to solve for the most common mistakes and missed opportunities for your best holiday season yet.
Register now
wednesday, october 29th | 1 PM ET
Ask Us Anything: BFCM Messaging Wins, Fails & Fixes
BFCM can be the most confusing, complicated, and overwhelming sales season of the year — but it doesn’t have to be. Ask us anything and we'll answer live to help you solve your largest roadblocks and accomplish your biggest goals.
Register now
challenges, objectives, and outcomes

Case Studies

Get inspired this holiday season by leading and fast-growing brands with unique challenges, objectives, and solutions. Read the case studies and check out their review, loyalty, and lifecycle programs to see their impact in action.

New York & Company

Since turning loyalty into a retention engine, their rewards program has had some serious impact: over 500K customers enrolled, a 14% increase in AOV, and a 97% repeat purchase rate in their most engaged segment.
Check out the full case study →

Opopop

They transformed their under-utilized rewards program into something special yet cost-effective, with simplified redemptions and targeted campaigns that converted thousands of unused points into real engagement.
Check out the full case study →

wildwonder

With five sophisticated, automated, and personalized email flows, they were able to achieve quick wins at a low lift, scaling 6x revenue growth in the first three months and achieving a 30.9x ROI.
Check out the full case study →
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research, strategies, and quick wins

Blog Articles

Uncover strategies, opportunities, use cases, roadblocks, and inspiration from leading and fast-growing brands to help you nail the holiday season, drive more revenue, and bring first-time customers back for more.
View all posts
lifecycle

The Email That Gets BFCM Buyers to Order Again

Coming soon 👀
reviews

How to Turn BFCM Orders Into Social Proof That Sells

Coming soon 👀
loyalty

How to Turn BFCM Buyers Into VIP Repeat Customers

Coming soon 👀
post-purchase

The 30-Day Post-BFCM Retention Plan for Every DTC Brand

Coming soon 👀
Use Cases

What We Learned From Merchants Who Nailed BFCM

Coming soon 👀
View all posts

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