the complete guide to

Customer Psychology

for ecommerce brands

Behind every click, purchase, and action, there’s one element we often overlook: human instinct. Tap into 16 different customer psychology principles with over 50 marketing tactics you can implement before BFCM or all year-round.

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Turn psychological concepts into marketing tactics to:

Drive customer retention

Prevent customer churn

Inspire customer advocacy

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First-time buyers trust you by trusting your customers first.

Getting new customers to trust you doesn't start with what you have to say about your brand — it starts with what other people are saying about your brand.

Collecting five-star ratings is a start, but the real social proof begins with detailed testimonials, user-generated content, and endorsements from experts, especially for brands in the health & wellness or food & beverage industries. Some customers need to see credentials, certifications, or even just photos of your product in action before they make that first purchase.

Losing something means more to customers than gaining something.

Customers are more likely to act on missing out on a discount than getting a discount on their next purchase.

Don't ask customers to make a purchase: ask them to return the favor.

Give customers something of value — product quizzes, free samples, reward points — before they buy something.

Give customers a reason to make your brand a part of their identity.

Customers want to feel like they're part of a community. Status symbols and social groups lead to brand advocacy.

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