Fractures in the Funnel: 2025 Ecommerce CRO Report

Where You’re Losing Conversions (And How to Get Them Back)

We teamed up with some of our top partners to dig deep into the real reasons DTC customers aren't converting — and more importantly, how to fix them.

This isn't another generic CRO checklist you'll bookmark and forget. We're talking real data from real customers across the apparel, food & beverage, beauty, and health industries.

Whether it's surveys, reviews, loyalty programs, heatmaps, or email/SMS performance, we want to know: what are customers telling us about what’s stopping them from buying?

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Featuring contributions from leading ecommerce experts:
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Discover the most requested UX improvements by vertical

Uncover top hesitation points that almost stopped a customer from purchasing

Identify outdated or underperforming site features you should leave behind

Learn CRO quick wins from brands that are seeing lift

Reveal the hidden UX moments that build trust (or break it)