Loyalty isn't just a retention strategy: it's a merchandising lever.
For years, retention marketers and DTC executives have debated the true value of loyalty programs. Do they genuinely drive revenue and influence changes in customer behavior, or are they simply rewarding customers who would have made a purchase anyway?
We're here to help you answer that question with data from hundreds of leading brands in the apparel, beauty, health & wellness, food & beverage, and home goods industries.
Not all loyalty rewards are created equal.
Percentage discounts, dollar-based discounts, free products, store credit: one wins above the rest when it comes to driving some serious AOV lift.
The easiest rewards aren't always the best.
Customers don't always redeem the first reward they're able to earn. With a little extra push, they're willing to spend more to earn more.
Free products are worth more than you think.
They may be seen as the biggest loss at the biggest discount - they're 100% off, after all - but they also lead to surprising differences in customer behavior.
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