How do you measure the true impact of your lifecycle strategy? It's not just about revenue and conversion rates, but meaningful messages and incremental value that keep customers coming back over and over again.
Download the report to learn how to measure and optimize your Repeat experience so you can build more effective flows & campaigns, drive more orders & subscriptions, and reduce customer churn & marketing spend.
Replenishment is the most popular lifecycle moment, while not enough brands are activating lapse prevention flows.
74% of Repeat brands are using the Replenishment Moment to automatically reach out to customers when they're ready to reorder. Activation increases even more when looking at specific industries: 94% of beauty brands and 90% of CPG brands.
Unsurprisingly, the least used Moment is Sample Upsell at 12%, since not all brands offer samples. However, the next lowest activation rate is About to Lapse at 42%, indicating that brands may be building their own winback flows separately. This can impact the effectiveness of their flow timing, messaging, and relevance.
CPG brands consistently perform the highest.
They have the highest averages across the board, from 34.5x ROI to 29% in dynamic block CVR and 26% in Repeat Cart conversion rates.
Top brands are driving over $1M in cart revenue.
High-performing brands are also seeing 40% CVR, 79% cart subscription rates, and over $400,000 in annual flow revenue with Repeat.
Repeat Cart outperforms Shopify Checkout.
It not only has 3.8x higher CVR and an 8% average AOV increase, but drives more incremental value than Shopify Checkout would see on its own.
Compare your lifecycle marketing performance
Measure your performance against industry benchmarks and discover best practices for improving your existing program.
