Sample Upsell Block

The Sample Upsell block encourages customers to purchase the full-sized version of a previously sampled product. This Play uses Product Mapping to connect your sample product’s SKU to its full-sized equivalent.

Repeat Cart

This Play sends customers to their personalized Repeat Cart, which will automatically populate with a recommendation for the full-sized version of the previously sampled product.

‍

Personalization

By default, this reusable block is a dynamic table with the following settings:

• Row collection: person|lookup:'Repeat - Previously Sampled Products'|slice:'1'
• Row alias: item
• Row content: {{item|lookup:'sample'|lookup:'product_title'|default:'' }}
• Button/image URL: {{ person|lookup:"Subscription Repeat Cart URL"|default:"YOURWEBSITE.COM" }}, replacing YOURWEBSITE.COM with your website’s URL

This block uses Show/Hide Logic to only show when a customer has previously purchased a sample product based on on the person|lookup:'Repeat - Due to Upsell Sample' variable. Save this block as a universal content block so it can be added to any campaign or flow in just a few clicks.

‍

Recommendations

To optimize this Play, we recommend the following:

• Styling the block to match your email branding and customizing the block’s text to match your brand voice
• A/B testing different block designs and copy to see what drives the most engagement