Sample Upsell Flow

The Sample Upsell flow reaches out to customers after sampling a product to recommend purchasing the full-sized version. This Play uses Product Mapping to connect your sample product’s SKU to its full-sized equivalent.

Repeat Cart

This Play sends customers to their personalized Repeat Cart, which will automatically populate with a recommendation for the full-sized version of the previously sampled product.

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Trigger & Timing

This flow is triggered by the Repeat - Ready for Sample Upsell metric, with no flow filters or trigger splits. By default, there is no delay between the trigger and the first email.

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Personalization

By default, the flow includes three emails with a delay of five days between each email. In these emails, you can reference the product they sampled by using the {{ item.sample.title }} variable.

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Recommendations

To optimize this Play, we recommend the following:

• Experimenting with the timing of the emails to see what works best for you and your customers
• A/B testing different email subject lines, designs, and copy to see what drives the most engagement
• Inserting the the {{ item.sample.title }} variable
• Adding dynamic content for the sampled product with the {{item|lookup:'sample'|lookup:'product_title'|default:'' }} variable
• Including the link to customers’ personalized Repeat Cart with {{ person|lookup:"Subscription Repeat Cart URL"|default:"YOURWEBSITE.COM" }}, replacing YOURWEBSITE.COM with your website’s URL