Overview
Effort: medium
Works with: Shopify
Best for: ecommerce managers, lifecycle marketers
Create a different post-review submission experience for customers based on their star rating. If they leave a four or five-star review, share your appreciation and include options to leave reviews for other products in their order. If they leave a review that’s three stars or below, offer an apology and include a discount code or ways to share additional feedback.
Generic landing pages can leave customers feeling like their review doesn’t really matter, especially if they’ve left a negative review and aren’t offered any solutions in return. Having a custom post-submission page reduces friction in the customer journey.
Best Practices:
- Test different messaging, offers, and solutions for each page type
- Design the landing pages to match your website’s branding
- Include the option to leave reviews for other products in their order
Goals
- Improve conversion rates
- Improve user experiences
- Increase customer engagement
Key Benefits
- Create personalized customer experiences based on their review ratings
- Increase conversion rates by asking satisfied customers to write another review
- Provide alternative solutions for customers who left a negative review
View help documentation →
