Overview
Effort: low
Works with: Google
Best for: ecommerce managers
Increase clickthrough rates by pushing product reviews to Google Shopping, displaying your product ratings and review counts in Google Shopping Listing Ads (PLA) and Google Shopping search listings. Having social proof readily available in Google Shopping increases a customer’s likelihood of making a purchase.
When shopping without a specific brand in mind, customers will often go to Google Shopping instead of scrolling through a standard search results page. Review counts and star ratings help increase traffic to your website.
Goals
- Drive website traffic
- Improve brand credibility
- Improve conversion rates
Key Benefits
- Improve visibility on Google Shopping product listings
- Increase likelihood of users navigating to your website
- Display brand credibility for better conversion rates
