Overview
Effort: low
Works with: Facebook, Instagram
Best for: social media managers
According to Bazaarvoice’s Shopper Preference Report, 97% of customers have made a purchase through social media. Syndicating reviews directly to your Facebook or Instagram Shops increases brand credibility and makes social shoppers more confident about making their first purchase.
Social media users on mobile devices will be able to directly read product reviews and place an order without leaving their Facebook or Twitter feed. This feature updates your reviews on a weekly basis, ensuring customers see the latest feedback.
Goals
- Improve brand credibility
- Improve user experiences
- Inform purchase decisions
Key Benefits
- Create seamless experiences across your website and social platforms
- Leverage user-generated content to influence purchase decisions
- Drive more social purchases through Facebook and Instagram Shops
54%
of customers are more likely to purchase via social media if they see reviews
(Source: Bazaarvoice)
