Overview
Effort: medium
Best for: growth marketers, lifecycle marketers
Customers who might be wary of paid ads are more likely to engage with them if they include user-generated content. Use review copy directly in the headline or body of your ad, include customer-submitted photos and videos, or mention the number of five-star reviews you’ve collected as social proof.
Search through your reviews for target keywords or use AI to quickly find testimonials that match customers’ search intent. Drive more website traffic and increase conversion rates from first-time shoppers or repeat customers.
Best Practices:
- Pick reviews that include target keywords and answer common questions
- Test different review copy or copy placements to optimize conversions
- Compare using customers’ images as is vs. in a graphic
Goals
- Acquire new customers
- Drive website traffic
- Improve brand credibility
Key Benefits
- Increase review visibility in social media feeds and search engines
- Leverage user-generated content to influence purchase decisions
- Improve your brand’s credibility and your products’ authenticity
View help documentation →
