Overview
Effort: low
Best for: content marketers, ecommerce managers, social media managers
According to Bazaarvoice, 29% of customers specifically look for reviews with photos or videos. Text-only testimonials often aren’t enough to convince customers to make a purchase — seeing the product in the right context gives them a clear idea of its quality, fit, color, and most importantly, how accurate it looks compared to your brand’s visuals.
User-generated content not only increases conversion rates on product pages, but can also be used across different marketing channels to increase basket sizes and cross-sells. Featuring customer images in ads, emails, and social posts help to drive website traffic.
Best Practices:
- Reward customers for including photos & videos in their review
- Add dedicated multimedia galleries to your product pages
- Turn user-generated content into multi-channel marketing assets
Goals
- Collect customer feedback
- Improve conversion rates
- Inform purchase decisions
Key Benefits
- Increase review credibility and brand trust
- Improve conversion rates and reduce return rates
- Support marketing efforts across multiple channels
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