Overview
Effort: medium
Best for: ecommerce managers
Most customers prefer user-generated content over professional product photography, as it feels more authentic and puts the product in the context of how it’s used. Create an Instagram feed of photos and videos from your customers’ reviews for display on your product pages or anywhere else on your website.
A dedicated media gallery for user-generated content provides proof that other customers have purchased, used, and enjoyed your products. Future customers will feel more comfortable making a purchase.
Best Practices:
- Create dedicated review feeds for each of your best-selling products
- Add a media gallery of photos and videos to your website’s homepage
- Choose photos that show products in action, not just in the packaging
Goals
- Improve brand credibility
- Improve conversion rates
- Inform purchase decisions
Key Benefits
- Leverage the influence of social proof to drive purchase decisions
- Improve your brand’s credibility and your products’ authenticity
- Encourage future customers to include photos & videos in their review
