The Late Replenishment Reminder flow encourages light users of your product to restock before they completely run out. Make it simple and fast for customers to replenish their favorite products in just a few clicks, increasing repurchase rates, LTV, and customer retention.
This Play sends customers to their personalized Repeat Cart, which will automatically populate with recommendations for replenishing previously purchased products.
This flow is triggered by the Repeat - Late Due To Replenish metric, with a flow filter that removes customers who have since made a purchase. The trigger is based on products a customer purchased before and historical reorder timing data from other customers who purchased the same products, and is calculated based on the 75th percentile of expected replenishment orders. This means that it targets customers who tend to restock less frequently, such as light users or laggards. By default, there is no delay between the trigger and the first email.
By default, the flow includes two emails with a delay of five days between each email. These emails include a dynamic table with the following settings:
event.reorderableProductsitem<h3>{{ item.product.title}}</h3> <h4>{{ item.product.variant.title|cut:"Default Title" }}</h4> <h4><a href="<https://YOURWEBSITE.COM/products/{{item.product.handle}>}"><span>Check it out ></span></a></h4>, replacing YOURWEBSITE.COM with your website’s URL<h3>{{ item.product.title}}</h3> <h4>{{ item.product.variant.title|cut:"Default Title" }}</h4> <h4><a href="{{ event|lookup:'Repeat Cart URL'}}"><span>Check it out ></span></a></h4>{{ item.product.images.0.src }}{{ event|lookup:'Repeat Cart URL'|default:'' }}
To optimize your email flow, we recommend the following:
