Send Replenishment Reminder Postcards

Direct Mail
Flow
Send postcards to customers who are running low on previously purchased products and remind them to reorder soon.
View help documentation →

Overview

The Send Replenishment Reminder Postcards flow sends postcards to customers as a reminder to reorder when they’re running low on a product they purchased previously. Nudge customers to create a personal touch that helps build long-term brand loyalty.

How It Works

Trigger & Timing

The flow involves two segments, one in Klaviyo based on the Repeat - Due to Replenish event and one in PostPilot synced with the Klaviyo segment using its segment ID. By default, the flow will be triggered for customers who have placed one order and have triggered the event for a specified product of your choice. The PostPilot automated campaign is then triggered by the newly created segment, where the campaign’s settings and design can be customized as needed.

Personalization & Recommendations

To optimize this Play, we recommend the following:

  • Including a surprise offer to incentivize customers to make another purchase
  • Choosing between lifestyle imagery and specific product photos based on how your flow is set up

Getting Started

Check out the set-up guide below for detailed instructions on how to get started. If you need help or have any other questions, get in touch at cs@getrepeat.io.
View the help documentation

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