Replenishment Reminder

Email & SMS
Flow
Reach each customer the moment they’re likely running low on a previously purchased product.
View help documentation →

Overview

The Replenishment Reminder flow reaches out to customers when they’re likely running out of a previously purchased product, encouraging them to restock when their supply is running low. Make it quick and easy for customers to replenish their favorite products in just a few clicks.

How It Works

Repeat Cart

This Play sends customers to their personalized Repeat Cart, which will automatically populate with recommendations for replenishing previously purchased products.

Trigger & Timing

This flow is triggered by the Repeat - Due To Replenish metric, with a flow filter that removes customers who have since made a purchase. The trigger is based on products a customer purchased before and historical reorder timing data from other customers who purchased the same products. By default, there is no delay between the trigger and the first email.

Personalization

By default, the flow includes three emails with a delay of three days between each email. These emails include a dynamic table with the following settings:

  • Row collection: event.reorderableProducts
  • Row alias: item
  • Text column
    • To direct customers to the product’s PDP: <h3>{{ item.product.title}}</h3> <h4>{{ item.product.variant.title|cut:"Default Title" }}</h4> <h4><a href="<https://YOURWEBSITE.COM/products/{{item.product.handle}>}"><span>Check it out &gt;</span></a></h4>, replacing YOURWEBSITE.COM with your website’s URL
    • To direct customers to their personalized Repeat Cart: <h3>{{ item.product.title}}</h3> <h4>{{ item.product.variant.title|cut:"Default Title" }}</h4> <h4><a href="{{ event|lookup:'Repeat Cart URL'}}"><span>Check it out &gt;</span></a></h4>
  • Image column: {{ item.product.images.0.src }}
  • Button/image CTA: {{ event|lookup:'Repeat Cart URL'|default:'' }}

Recommendations

To optimize this Play, we recommend the following:

  • Experimenting with the timing of the emails to see what works best for you and your customers
  • A/B testing different email subject lines, designs, and copy to see what drives the most engagement

Getting Started

Check out the set-up guide below for detailed instructions on how to get started. If you need help or have any other questions, get in touch at cs@getrepeat.io.
View the help documentation

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