Add Subscription Product Suggestions to Any Email

Email
Reusable Block
Add product suggestions to any email campaign or flow to convert customers who are ready to subscribe.
View help documentation →

Overview

The Add Subscription Product Suggestions to Any Email block helps convert one-time buyers into long-term subscribers, creating opportunities for increased lifetime value and customer retention. Recommend products they’re most likely to commit to and make it easy for customers to start a new subscription in just a few clicks.

How It Works

Repeat Cart

This Play sends customers to their personalized Repeat Cart, which will automatically populate with subscription recommendations for products that customers are most likely to commit to.

Personalization

This Play identifies the products that a customer is most likely to subscribe to based on your store’s order history and customer list. By default, this reusable block is a dynamic table with the following settings:

  • Row collection: person|lookup:'Repeat - Subscription Opportunity Products'
  • Row alias: item
  • Text column: {{ item.product.title }} or {{ item.variant.title }}
  • Image column: {{ item.imageUrl }}
  • Button/image URL: {{ person|lookup:"Subscription Repeat Cart URL"|default:"[YOURWEBSITE.COM](<http://YOURWEBSITE.COM>)" }}, replacing YOURWEBSITE.COM with your website’s URL

This block also uses Show/Hide Logic to only show when a customer has previously purchased products they can subscribe to based on the person|lookup:'Repeat - Subscription Opportunity Products' variable. Save this block as a universal content block so it can be added to any campaign or flow in just a few clicks.

Recommendations

To optimize this Play, we recommend the following:

  • Styling the block to match your email branding and customizing the block’s text to match your brand voice
  • A/B testing different block designs and copy to see what drives the most engagement
  • Explaining how the subscription and cancelation process works
  • Including discounts and describing the benefits of subscribing
  • Featuring reviews from other subscribers to increase credibility
  • A/B testing different subscription offers to see what drives the most conversions

Getting Started

Check out the set-up guide below for detailed instructions on how to get started. If you need help or have any other questions, get in touch at cs@getrepeat.io.
View the help documentation

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