Grow Subscribers With Simple Content Blocks

Grow Subscribers with Simple Content Blocks that enhance conversions at every customer touchpoint, from post-purchase to winback flows. Include a link to customers’ personalized Repeat Cart in any campaign or flow to make it quick and easy for them to subscribe to products they previously purchased.

Repeat Cart

This Play sends customers to their personalized Repeat Cart, which will automatically populate with subscription recommendations for products that customers are most likely to commit to.

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Personalization

By default, this block is an email section encouraging customers to start a product subscription and includes a link to their personalized Repeat Cart with {{ person|lookup:"Subscription Repeat Cart URL"|default:"YOURWEBSITE.COM" }}, replacing YOURWEBSITE.COM with your website’s URL.

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This block also uses Show/Hide Logic to only show to customers with previously purchased products they can subscribe to based on the person|lookup:'Subscription Repeat Cart URL’ variable. Save this block as a universal content block so it can be added to any campaign or flow in just a few clicks.

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Recommendations

To optimize this Play, we recommend the following:

• Styling the block to match your email branding and customizing the block’s text to match your brand voice
• A/B testing different block designs and copy to see what drives the most engagement
• Explaining how the subscription and cancelation process works
• Including discounts and describing the benefits of subscribing
• Featuring reviews from other subscribers to increase credibility
• A/B testing different subscription offers to see what drives the most conversions