Automatically Reach Subscription-Ready Customers

The Automatically Reach Subscription-Ready Customers flow connects with customers who are most likely to subscribe, reaching out to them at the perfect time with personalized subscription recommendations based on their previous purchases. This Play helps convert one-time buyers into long-term subscribers and makes it easy for customers to start a subscription in just a few clicks.

Repeat Cart

This Play sends customers to their personalized Repeat Cart, which will automatically populate with subscription recommendations for products that customers are most likely to commit to.

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Trigger & Timing

This flow is triggered by the Repeat - Primed for Subscription metric, with no flow filters or trigger splits. The trigger is based on when customers show a heightened readiness to subscribe and what they have purchased previously. By default, there is no delay between the trigger and the first email.

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Personalization

By default, this flow includes three emails with a delay of three days between each email. Personalizing the email with a specific product subscription recommendation requires the following variables:

• Product name: {{ item.product.title }} or {{ item.variant.title }}
• Product image: {{ item.imageUrl }}
• Button/image URL: {{ person|lookup:"Subscription Repeat Cart URL"|default:"YOURWEBSITE.COM" }}, replacing YOURWEBSITE.COM with your website’s URL

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Recommendations

To optimize this Play, we recommend the following:

• Experimenting with the timing of the emails to see what works best for you and your customers
• A/B testing different email subject lines, designs, and copy to see what drives the most engagement
• Explaining how the subscription and cancelation process works
• Including discounts and describing the benefits of subscribing
• Featuring reviews from other subscribers to increase credibility
• A/B testing different subscription offers to see what drives the most conversions