Cross-sell Your Best Sellers

The Cross-Sell Your Best Sellers flow reaches customers when they’re ready to make another purchase with a quick and simple way to shop your best-sellers. You can also include a replenishment block so they can easily repurchase their favorite products.

Repeat Cart

This Play sends customers to their personalized Repeat Cart, which will automatically populate with recommendations for your best-selling products.

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Trigger & Timing

This flow is triggered by the Repeat - Due for 2nd Order Cross Sell metric, with a flow filter that removes customers who have since made a purchase. The trigger is based on the products a customer purchased before and historical data about other customers who made similar purchases. By default, there is no delay between the trigger and the first email.

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Personalization

By default, the flow includes three emails with a delay of three days between each email. These emails include a dynamic table with the following settings:

• Row collection: event.previouslyPurchased
• Row alias: item
• Text column: <h3>{{ item.product.title}}</h3><h4>{{ item.product.variant.title|cut:"Default Title" }}</h4><h4><a href="<https://YOURWEBSITE.COM/products/{{item.product.handle}>}"><span>Check it out &gt;</span></a></h4>, replacing YOURWEBSITE.COM with your website’s URL
• Image column: {{ item.product.images.0.src }}

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Recommendations

To optimize this Play, we recommend the following:

• Experimenting with the timing of the emails to see what works best for you and your customers
• A/B testing different email subject lines, designs, and copy to see what drives the most engagement
• Styling the table to match your email branding and customizing the table’s text to match your brand voice
• Featuring reviews from other customers to increase credibility
• Giving customers the option to repurchase previously purchased products by duplicating the table and changing “Row collection” to event.previouslyPurchased