Intro to Loyalty Program

The Intro to Loyalty Program flow welcomes customers to your loyalty program and lets them know if they already have points to spend. We recommend including a quick overview of how it works, how they can earn and redeem points, and whether it includes VIP tiers and/or referrals.

Trigger & Timing

This flow is triggered by the EarnAccountNew metric, with a flow filter that removes customers who have since made a purchase and a trigger filter to ensure customers have at least one loyalty point. By default, there is no delay between the trigger and the first email.

‍

Personalization

By default, the flow includes three emails with a delay of three days between each email. In these emails, we recommend including customers’ current points balance using the {{ person|lookup:"stamped_rewards_points"|default:'0' }} variable. Check out the Loyalty Points Block Play for more details.

‍

Recommendations

To optimize this Play, we recommend the following:

• Experimenting with the timing of the emails to see what works best for you and your customers
• A/B testing different email subject lines, designs, and copy to see what drives the most engagement
• Inserting the {{ person|lookup:"stamped_rewards_points"|default:'0' }} variable
• Including a direct link to your loyalty program’s landing page
• Listing your program’s earning rules and rewards
• Mentioning how VIP tiers work, if there are any
• Adding a Klaviyo product block to recommend your best sellers