Points Balance Reminder

The Points Balance Reminder flow reminds customers about their loyalty points if they haven’t recently made a purchase or engaged with your loyalty program. This flow can also be used to remind customers how your program works and what rewards they can redeem.

Trigger & Timing

This flow is triggered by someone being added to the segment Stamped - Segment for Loyalty Points Balance Reminder Flow, with a flow filter that removes customers who have since made a purchase. The segment filters customers based on if their last activity date was at least 30 days ago and more than 2 months prior to the current date. By default, there is no delay between the trigger and the first email.

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Personalization

By default, the flow includes two emails with a delay of five days between each email. In these emails, we recommend including customers’ current points balance using the {{ person|lookup:"stamped_rewards_points"|default:'0' }} variable.

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Recommendations

To optimize this Play, we recommend the following:

• Experimenting with the timing of the emails to see what works best for you and your customers
• A/B testing different email subject lines, designs, and copy to see what drives the most engagement
• Inserting the {{ person|lookup:"stamped_rewards_points"|default:'0' }} variable in the email’s subject line
• Reminding customers how to find and engage with your loyalty program
• Listing your program’s rewards