Points Expiring Soon

Email
Flow
Remind a customer when their loyalty points are about to expire, encouraging them to return and make another purchase.
View help documentation →

Overview

The Points Expiring Soon flow reminds customers when their loyalty points are about to expire, encouraging them to use their points to redeem a reward for another purchase. This flow can also be used to remind customers how your program works and what rewards they can redeem.

How It Works

Trigger & Timing

This flow is triggered by the stamped_points_expiry_date property and starts two weeks prior to the date property value, with a flow filter that removes customers who have since made a purchase. By default, there is no delay between the trigger and the first email.

Personalization

By default, the flow includes three emails with email #2 five days prior to the points expiry date and email #3 the day before the points expiry date. In these emails, we recommend including customers’ current points balance using the {{ person|lookup:"stamped_rewards_points"|default:'0' }} variable.

Recommendations

To optimize this Play, we recommend the following:

  • Experimenting with the timing of the emails to see what works best for you and your customers
  • A/B testing different email subject lines, designs, and copy to see what drives the most engagement
  • Inserting the {{ person|lookup:"stamped_rewards_points"|default:'0' }} variable in the email’s subject line
  • Reminding customers how to find and engage with your loyalty program
  • Listing your program’s rewards

Getting Started

Check out the set-up guide below for detailed instructions on how to get started. If you need help or have any other questions, get in touch at cs@getrepeat.io.
View the help documentation

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