The Points Multiplier Play gives customers the incentive to make purchases in a limited-time window to earn more points than usual. We recommend running double or triple points promotions during slow sales periods throughout the year to boost customer engagement, drive revenue, and increase program awareness & hype. They can also be used to help customers build up their points balances ahead of major sales periods like Labor Day and Black Friday.
Create a new earning rule with specified start and end dates, making sure to temporarily pause any existing rules of the same type to avoid overlap. Most brands typically create a points multiplier campaign for their “amount spent” rule, e.g. 10 points earned per dollar spent instead of 5 points per dollar spent. However, it’s also possible to create limited-time points multipliers for other earning rules to drive other desired types of engagement, such as double the points for writing a review, following your brand on Instagram, or custom activities such as event registrations.
Earning rules can exclude or be limited to specific customer tags or VIP tiers, e.g. exclude customers tagged “wholesale” from a double points promotion or a triple points day for gold tier customers only. They can also exclude or be limited to specific products, helping to boost sales or clear inventory as needed.
To promote your points multiplier campaign, we recommend sending at least two emails: one email announcing the beginning of the campaign, and one email shortly before it ends. Create different messaging for different customer segments using the stamped_rewards_points and stamped_rewards_vip_tier properties. See here for the full list of loyalty-related customer events and properties.
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