Add custom questions to review requests

Enhance the quality of your reviews by creating custom questions that address common concerns and interests. While testimonials and UGC help inform purchase decisions, collecting additional information specific to your products makes it easier for customers to find products that fit their unique needs and reduces the chances of returns or exchanges.

‍

These additional data points can also help to inform product development and business decisions. For example, if most customers claim that a product’s fit is too tight or its taste is too strong, making adjustments can also reduce future returns or churn.

‍

Best Practices:

• Create different custom questions for each product category
• Ask questions about fit, taste, comfort, quality, and usage
• Test the number of custom questions and whether they’re required