Overview
Effort: low
Works with: Klaviyo, Attentive, Postscript, PostPilot
Best for: ecommerce managers, lifecycle marketers
Create a personalized headless cart for your customers based on their past purchases and product recommendations for a more seamless checkout experience. Make it easier for customers to reorder their favorite products, try new things, or even start a subscription without having to navigate your website.
The Personalized Cart helps target returning customers, with a unique Cart URL for including in email/SMS campaigns & flows regardless of whether they’re triggered by Repeat. It has three main sections: Due to Reorder, Previously Purchased, and You May Also Like.
Best Practices:
- Include promotional banners for sales events or limited-time offers
- Add customers’ personalized Cart URLs to every lifecycle email
- Create discounts that apply automatically to customers’ carts
Goals
- Expand AOV & basket size
- Improve conversion rates
- Improve user experiences
Key Benefits
- Retain more customers with frictionless repurchasing
- Reduce abandoned carts and decision-making
- Increase CVR for replenishment, cross-sell, and upsell flows
3.4X
higher conversion rates compared to Shopify Checkout
