Overview
Effort: low
Best for: ecommerce managers
Not all customer reviews are created equally. While the quantity of reviews can help boost a brand’s credibility, the quality of reviews can make them appear fake or suspicious. Even reviews as simple as “works great” and “shipping was fast” can lead to skepticism, or at best, be largely unhelpful for customers looking for specific anecdotes.
Smart Assist helps customers write more detailed reviews, providing more feedback for brands and more context for future customers. It shows topics and keywords customers can include in their review, plus a word count gauge to encourage longer reviews.
Goals
- Improve brand credibility
- Improve user experiences
- Inform purchase decisions
Key Benefits
- Increase the length and quality of customer reviews
- Reduce skepticism and suspicion of fake reviews
- Provide detailed context to inform purchase decisions
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