Overview
Effort: medium
Best for: ecommerce managers, email marketers
The foundation of any strong reviews strategy is a building a high-converting review request sequence. A generic review request email that lacks context, branding, and recurring reminders usually leads to low conversion rates. The less reviews you collect, the less likely future customers are to make a purchase due to the lack of consistent, reliable trust signals.
The best review request sequences include liquid variables like customer or product details, offer incentives like discounts and reward points, and include custom questions. They’re also perfectly timed, with multiple reminders to increase chances of a review.
Best Practices:
- Adjust request timing based on product usage timelines
- Include at least two follow-up reminders in your sequence
- Personalize subject lines and copy to fit your email strategy
Goals
- Collect customer feedback
- Improve brand credibility
- Improve conversion rates
Key Benefits
- Improve review conversion rates and other email metrics
- Drive more sales and revenue with social proof
- Build trust and relationships with future customers
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