Overview
Effort: medium
Works with: subscription platforms (direct integration isn't required)
Best for: email marketers, lifecycle marketers
Customers who have just left a positive review are among the most likely to convert again. They felt strongly enough about their great experience with the product to tell the brand and other customers about it. This is the perfect opportunity to recommend subscribing to the product they enjoyed, reducing the mental load of making a future purchase decision.
One of the biggest reasons behind subscription fatigue is the lack of education or reminders. Make sure to include a thorough explanation of what the subscription includes, how frequent it is, and how to pause or cancel their subscription.
Best Practices:
- Explain the benefits and process of starting a subscription
- Outline the terms and conditions of subscription cancelation
- Include the option to make another one-time purchase
Goals
- Expand AOV & basket size
- Increase recurring revenue
- Increase subscriber rate
Key Benefits
- Converts recent satisfied customers into new subscribers
- Increases AOV/LTV and expands basket sizes
- Creates an easier repurchasing experience for customers
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