Overview
Effort: medium
Best for: email marketers, lifecycle marketers
Customer reviews are a great source of social proof for email campaigns, whether they’re brand education for new subscribers, cross-sell flows for first-time buyers, or sales announcements for all of your customers. Curate a list of testimonials about your best-sellers and include them in your next email campaign.
Search your reviews manually for keywords like “best”, “favorite”, and “recommend”, or use AI to run a quick analysis of your reviews to find detailed testimonials. Use the text as is or in graphics with user-generated content or product images.
Best Practices:
- Test reviews across different emails to optimize conversion rates
- Include a short review in your next email’s subject line or preview text
- Test using text-only reviews versus testimonials with images
Goals
- Drive product discovery
- Improve brand credibility
- Inform purchase decisions
Key Benefits
- Push social proof directly to customers’ inboxes and phones
- Leverage user-generated content to influence purchase decisions
- Supplement your brand’s messaging with customers’ praise
84%
of customers are more likely to trust campaigns if they have user-generated content
(Source: EnTribe)
