Overview
Effort: low
Works with: Klaviyo
Best for: email marketers, lifecycle marketers
Create a dynamic cross-sell block that reminds customers to reorder products they previously purchased before they completely run out in any email campaign or flow of your choice. The flow sends customers to their personalized carts, which is automatically populated with recommendations for replenishing previously purchased products.
The block can either be text-based or image-based, allowing for flexible design and implementation into existing emails or flows. The show/hide logic also ensures that it only shows to customers who are ready to order again.
Best Practices:
- Include an offer or discount code to encourage repeat purchases
- A/B test different formats, images, and copy to optimize conversion rates
- Include in promotional campaigns, brand newsletters, and launch emails
Goals
- Drive repeat purchases
- Increase customer retention
- Increase recurring revenue
Key Benefits
- Retain more customers with frictionless repurchasing
- Encourage recurring buying habits and brand loyalty
- Expand AOV, basket sizes, and customer lifetime value
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