Send personalized replenishment reminders

Create a flow that reaches out to customers when they’re likely running out of a previously purchased product, encouraging them to restock when their supply is running low. Highlight products that are ready for reordering in both the flow and their personalized carts, and include an optional offer to increase likelihood of repurchasing.

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Customers’ personalized carts are automatically populated with recommendations of products they previously purchased. The trigger is based on products a customer purchased before and historical reorder timing data from other customers who purchased the same products.

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Best Practices:

• Include an offer or discount code to encourage repeat purchases
• A/B test different images and copy to optimize conversion rates
• Experiment with the timing, frequency, and number of emails