Overview
Effort: medium
Works with: PostPilot
Best for: lifecycle marketers
Send postcards to customers who are running low on previously purchased products and remind them to reorder soon. Include personalized messaging and a discount or special offer to convince customers to return and make another purchase.
Customers’ personalized carts are automatically populated with recommendations of products they previously purchased. The trigger can be customized, and the segment is synced across Klaviyo and PostPilot.
Best Practices:
- Customize the trigger’s date based on your customers’ historical data
- Include discounts to incentivize customers to make another purchase
- Use lifestyle imagery or product photos depending on your flow setup
Goals
- Drive repeat purchases
- Improve conversion rates
- Increase customer retention
Key Benefits
- Retain more customers with frictionless repurchasing
- Encourage recurring buying habits and brand loyalty
- Expand AOV, basket sizes, and customer lifetime value
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