Send direct mail to customers ready to replenish

Send postcards to customers who are running low on previously purchased products and remind them to reorder soon, with optional personalized messaging and/or an enticing offer.

Overview

Effort: medium

Works with: PostPilot

Best for: lifecycle marketers

Send postcards to customers who are running low on previously purchased products and remind them to reorder soon. Include personalized messaging and a discount or special offer to convince customers to return and make another purchase.

Customers’ personalized carts are automatically populated with recommendations of products they previously purchased. The trigger can be customized, and the segment is synced across Klaviyo and PostPilot.

Best Practices:

  • Customize the trigger’s date based on your customers’ historical data
  • Include discounts to incentivize customers to make another purchase
  • Use lifestyle imagery or product photos depending on your flow setup

Goals

  • Drive repeat purchases
  • Improve conversion rates
  • Increase customer retention

Key Benefits

  • Retain more customers with frictionless repurchasing
  • Encourage recurring buying habits and brand loyalty
  • Expand AOV, basket sizes, and customer lifetime value
View help documentation →
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