Overview
Effort: medium
Works with: Attentive, Klaviyo
Best for: email marketers, lifecycle marketers
Customer perception is at its highest right after they leave a positive review. While they might not be immediately ready to make another purchase, they’re likely very interested in continuing to engage with the brand in other ways. This is the perfect opportunity to thank customers for their review and give them something in return.
For example, send them a discount code toward future purchases, include personalized recommendations to cross-sell products, or provide additional product education that gets them thinking about their next order.
Best Practices:
- Ask for additional feedback via direct reply or NPS survey
- Test different messaging and offers depending on specific star ratings
- Include variables like the customer’s name to personalize the email
Goals
- Build customer relationships
- Drive repeat purchases
- Increase customer retention
Key Benefits
- Nurture and retain relationships with satisfied customers
- Create personalized customer experiences based on ratings
- Provide incentives that lead customers to their next purchase
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