Overview
Effort: low
Best for: email marketers, lifecycle marketers
A featured product cart creates a seamless checkout experience for your customers and a better targeted campaign for your brand. Simply choose a specific product in your Repeat admin in Shopify, generate a featured product URL, and add your parameters (channel and platform, e.g. “email” and “Klaviyo”).
This link can be shared with customers anywhere, such as your email or SMS campaigns. When customers click on the link, they’re taken to a personalized cart with the featured product already populated. They can check out right away or add other recommended or previously purchased products.
Best Practices:
- Add promotional banners for sales and discounts
- Test featured product links across different channels
- Create a dedicated campaign with featured cart links
Goals
- Drive product discovery
- Improve conversion rates
- Inform purchase decisions
Key Benefits
- Reduce abandoned carts and purchase friction
- Simplify targeted campaigns for specific products
- Drive product discovery and brand stickiness
View help documentation →
