Overview
Effort: medium
Works with: Klaviyo, Attentive, Postscript
Best for: email marketers, lifecycle marketers
Create an email/SMS flow that reaches out to customers when they’re ready to make another purchase with dynamic product recommendations based on past purchases. The flow sends customers to their personalized carts, which is automatically populated with purchase recommendations for a more seamless checkout experience.
The trigger is based on the products a customer purchased before and historical data about other customers who made similar purchases. The personalized product recommendations are based on products that are often bought together or bought in succession.
Best Practices:
- Feature reviews from other customers to increase credibility
- A/B test different images and copy to optimize conversion rates
- Experiment with the timing, frequency, and number of emails
Goals
- Drive product discovery
- Expand AOV & basket size
- Increase customer retention
Key Benefits
- Share unique recommendations based on past purchases
- Improve product discovery and chances of future orders
- Simplify the creation of dynamic cross-sell flows
View help documentation →
