Overview
Effort: low
Works with: Klaviyo
Best for: email marketers, lifecycle marketers
Create a dynamic cross-sell block allows you to recommend other products that customers may be interested in purchasing in any email campaign or flow of your choice. The flow sends customers to their personalized carts, which is automatically populated with purchase recommendations for a more seamless checkout experience.
The block identifies the products that are often bought together or bought in succession. Predictions update each time a customer makes a new purchase, ensuring they always see the most relevant product suggestions based on their unique profile.
Best Practices:
- A/B test different images and copy to optimize conversion rates
- Experiment with the placement, dimensions, and inclusion of the block
- Include in replenishment, upsell, and lapse prevention flows
Goals
- Drive product discovery
- Expand AOV & basket size
- Increase customer retention
Key Benefits
- Share personalized recommendations based on past purchases
- Improve product discovery and chances of future orders
- Increase number of dynamic cross-sell opportunities
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