Overview
Effort: medium
Works with: Klaviyo, Atttentive, Postscript
Best for: email marketers, lifecycle marketers
Create an email/SMS flow that reaches out to customers when they’re ready to make another purchase with a quick and simple way to shop your best-sellers. The flow sends customers to their personalized carts, which is automatically populated with recommendations for your best-selling products.
The trigger is based on the products a customer purchased before and historical data about other customers who made similar purchases. You can also include a replenishment block so they can easily repurchase their favorite products.
Best Practices:
- Feature reviews from other customers to increase credibility
- A/B test different images and copy to optimize conversion rates
- Experiment with the timing, frequency, and number of emails
Goals
- Drive product discovery
- Expand AOV & basket size
- Increase customer retention
Key Benefits
- Improve product discoverability of your most-loved products
- Simplify the creation of dynamic cross-sell flows
- Re-engage customers when they’re ready to repurchase
View help documentation →
