Overview
Effort: low
Works with: Klaviyo
Best for: email marketers, lifecycle marketers
Send customers to a subscription-focused personalized cart, where previously purchased products with a subscription option are recommended with “subscribe & save” as the default. The standard personalized cart URL has “one-time purchase” as the default, while this cart URL helps drive more subscriptions and incremental recurring revenue.
Best Practices:
- Experiment with subscription links in replenishment flows
- Highlight the benefits of subscribing in your messaging
- Build customer segments based on URL usage & engagement
Goals
- Improve user experiences
- Increase recurring revenue
- Increase subscriber rate
Key Benefits
- Convert more first-time purchasers into subscribers
- Increase retention and predictable recurring revenue
- Reduce friction and churn in the subscription process
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