Overview
Effort: medium
Works with: Klaviyo, Attentive, Postscript
Best for: email marketers, lifecycle marketers
Create a flow that connects with customers who are most likely to subscribe, reaching out to them at the perfect time with personalized subscription recommendations based on their previous purchases. Convert one-time buyers into long-term subscribers and make it easy for customers to start a subscription in just a few clicks.
The flow sends customers to their personalized cart, which automatically populates with subscription recommendations for products that customers are most likely to commit to. The trigger is based on when customers show a heightened readiness to subscribe and what they have purchased previously.
Best Practices:
- Explain the benefits, processes, and savings for subscriptions
- A/B test different images and copy to optimize conversion rates
- Experiment with the timing, frequency, and number of emails
Goals
- Increase customer retention
- Increase recurring revenue
- Increase subscriber rate
Key Benefits
- Introduce subscription offers & benefits at the optimal time
- Convert more first-time purchasers into subscribers
- Increase retention and predictable recurring revenue
View help documentation →
