Overview
Effort: low
Works with: Klaviyo
Best for: email marketers, lifecycle marketers
Create a dynamic cross-sell block that recommends starting a subscription for a previously purchased product in any email campaign or flow of your choice. The flow sends customers to their personalized carts, which is automatically populated with recommendations for products they’re most likely to subscribe to.
The block identifies these products based on your store’s order history and customer list. The show/hide logic also ensures that it only shows to customers who previously purchased something with a subscription option.
Best Practices:
- A/B test different formats, images, and copy to optimize conversion rates
- Include in promotional campaigns, brand newsletters, and launch emails
- Mention discounts, limited-time offers, or other special benefits of subscribing
Goals
- Increase customer retention
- Increase recurring revenue
- Increase subscriber rate
Key Benefits
- Introduce subscription offers & benefits at the optimal time
- Convert more first-time purchasers into subscribers
- Increase retention and predictable recurring revenue
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