Overview
Effort: low
Works with: Klaviyo
Best for: email marketers, lifecycle marketers
Create a dynamic block allows you to share your best offer with at-risk customers, helping to bring them back before it's too late. It uses a specific property to differentiate between your average customers and those at risk of churning, and sends customers to their personalized carts, auto-populated with previously purchased products.
By default, the block is displayed as a text banner in the email’s header, and can be saved as a universal content block so it can be added to any campaign or flow in just a few clicks. Customers no longer see the banner once they place an order.
Best Practices:
- A/B test different images and copy to optimize conversion rates
- Experiment with the placement, dimensions, and inclusion of the block
- Include the block in product announcements and content campaigns
Goals
- Drive repeat purchases
- Increase customer retention
- Prevent customer churn
Key Benefits
- Prevent customer churn and reduce abandoned carts
- Retain more customers with frictionless repurchasing
- Increase conversion rates and customer lifetime value
View help documentation →
