Overview
Effort: medium
Works with: Klaviyo, Attentive, Postscript
Best for: email marketers, lifecycle marketers
Create a flow that reaches customers who are in danger of never returning again so you can convince them to make another purchase before they’re gone for good. Ask for feedback, include a tempting offer, and add personalized recommendations or a replenishment block to help them easily repurchase their favorite products.
Customers’ personalized carts are automatically populated with recommendations of products they previously purchased. The trigger’s timing is based on said products, the timing of their previous orders, and historical data about other customers.
Best Practices:
- Include an offer or discount code to encourage repeat purchases
- A/B test different images and copy to optimize conversion rates
- Experiment with the timing, frequency, and number of emails
Goals
- Drive repeat purchases
- Increase customer retetion
- Prevent customer churn
Key Benefits
- Prevent customer churn and reduce abandoned carts
- Retain more customers with frictionless repurchasing
- Increase conversion rates and customer lifetime value
View help documentation →
