Include sample upsell recommendations in any email

Create a dynamic cross-sell block that recommends the full-sized version of previously sample products in any campaign or flow that sends customers to their personalized cart with pre-populated recommendations.

Overview

Effort: low

Works with: Klaviyo

Best for: email marketers, lifecycle marketers

Create a dynamic cross-sell block that recommends the full-sized version of previously sample products in any email campaign or flow of your choice. The flow sends customers to their personalized carts, which is automatically populated with recommendations for the full-sized product and flexible purchasing options.

Best Practices:

  • Include an offer or discount code to encourage upgrading to the full size
  • A/B test different formats, images, and copy to optimize conversion rates
  • Include in promotional campaigns and replenishment or cross-sell emails

Goals

  • Drive product discovery
  • Expand AOV & basket size
  • Inform purchase decisions

Key Benefits

  • Retain more customers with frictionless upselling
  • Expand AOV with products that customers already like
  • Increase customer stickiness and brand loyalty
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