Overview
Effort: low
Works with: Klaviyo
Best for: email marketers, lifecycle marketers
Create a dynamic cross-sell block that recommends the full-sized version of previously sample products in any email campaign or flow of your choice. The flow sends customers to their personalized carts, which is automatically populated with recommendations for the full-sized product and flexible purchasing options.
Best Practices:
- Include an offer or discount code to encourage upgrading to the full size
- A/B test different formats, images, and copy to optimize conversion rates
- Include in promotional campaigns and replenishment or cross-sell emails
Goals
- Drive product discovery
- Expand AOV & basket size
- Inform purchase decisions
Key Benefits
- Retain more customers with frictionless upselling
- Expand AOV with products that customers already like
- Increase customer stickiness and brand loyalty
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