Upsell full-size versions of previously sampled products

Create a flow that recommends the full-size version of previously sampled products, where customers are sent to their personalized carts with the recommendations already populated for seamless ordering.

Overview

Effort: medium

Works with: Klaviyo, Attentive, Postscript

Best for: email marketers, lifecycle marketers

Create a flow that reaches out to customers after sampling a product to recommend purchasing the full-sized version. Use Lifecycle’s Product Mapping feature to connect your sample product’s SKU to its full-sized equivalent, then send customers to their personalized carts with the full-sized item already available as a product recommendation.

Best Practices:

  • Include an offer, discount code, or subscription option if available
  • A/B test different images and copy to optimize conversion rates
  • Experiment with the timing, frequency, and number of emails

Goals

  • Drive product disovery
  • Expand AOV & basket size
  • Inform purchase decisions

Key Benefits

  • Retain more customers with frictionless upselling
  • Expand AOV with products that customers already like
  • Increase customer stickiness and brand loyalty
View help documentation →
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