Overview
Effort: medium
Works with: Klaviyo, Attentive, Postscript
Best for: email marketers, lifecycle marketers
Create a flow that reaches out to customers after sampling a product to recommend purchasing the full-sized version. Use Lifecycle’s Product Mapping feature to connect your sample product’s SKU to its full-sized equivalent, then send customers to their personalized carts with the full-sized item already available as a product recommendation.
Best Practices:
- Include an offer, discount code, or subscription option if available
- A/B test different images and copy to optimize conversion rates
- Experiment with the timing, frequency, and number of emails
Goals
- Drive product disovery
- Expand AOV & basket size
- Inform purchase decisions
Key Benefits
- Retain more customers with frictionless upselling
- Expand AOV with products that customers already like
- Increase customer stickiness and brand loyalty
View help documentation →














