Overview
Effort: medium
Works with: Klaviyo
Best for: email marketers, lifecycle marketers
Create a flow that recommends the larger version of a previously purchased product in replenishment emails when customers are ready to purchase again. Increase AOV and basket sizes by recommending larger items in size and/or quantity, a full-size item from a variety sampler bundle, and so on.
The flow sends customers to their personalized cart, which will automatically populate with recommendations for larger versions of products they previously purchased, provided they’re mapped correctly.
Best Practices:
- Customize replenishment intervals based on size/quantity options
- A/B test different images and copy to optimize conversion rates
- Experiment with the timing, frequency, and number of emails
Goals
- Drive repeat purchases
- Expand AOV & basket size
- Increase recurring revenue
Key Benefits
- Upsell to increased sizes & quantities at the optimal time
- Retain more customers with frictionless repurchasing
- Expand AOV, basket sizes, and customer lifetime value
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